You’ll soon be able to get rid of spam in Gmail more easily! Google is working to improve the unsubscribe button, to make it clearer and more effective in its messages.
Despite the best efforts of your ISPs and email services, you receive dozens of unwanted emails every day, sometimes to the point of exhaustion. In addition to being particularly annoying, they can be used to send scams and even malware. However, Google is doing its best to tackle Gmail spam! According to the American giant, its current technologies already allow 99.9% of spam to be deleted before it reaches your mailbox.
At the beginning of December, Mountain View announced that it was developing a new device based on artificial intelligence, which would make life difficult for spam users (see our article). But what to do when spam manages to get into your mailbox? Gmail offers a ‘one-click’ unsubscribe option which has been improved in its latest update.
Gmail Spam: Clearer unsubscribe button
Since 2014, the web version of Gmail has a small “Unsubscribe” button, to the right of the sender’s address. The problem is that it is gray in color and not very visible, which means that few users use it. With the latest update, this button turns blue and thus becomes visible. By clicking on it, a pop-up window appears, offering you to either go to the service’s website to unsubscribe, or allow Gmail to unsubscribe for you, by sending a message from your account. Note that the mobile email app is also entitled to the blue button, located next to the sender’s name, in its latest update – version 2023.11.12 currently being rolled out -, whereas previously you had to go to the top drop-down menu.
Google will make the unsubscribe button from mailing lists appear more frequently and be more effective. Last October, the company announced that it was developing new anti-spam measures in Gmail (see our article). Broadcasters will be required to enable one-click opt-out and process opt-out requests within two days. In addition, senders of commercial emails will need to improve the authentication of their emails to prove that they are sent by the organization they claim to represent. These measures will come into effect from February 2024.
