It's a story. “Spacious and wonderful”, “It dates back thousands of years and spans diverse cultures and regions around the world.” who Magazine T Interested this week Through a file displayed on the first page entitled “Wine: From Gods to Hell.” The Portuguese weekly magazine analyses the evolution of the sector and the structural disturbances that have led to it. “Crisis is on the way.”
We first read that the first archaeological evidence of wine production dates back to around 6000 BC. “Ceramic vessels containing wine residue have been discovered in present-day Georgia, indicating that grape fermentation was known and practiced at that time.” In the ancient civilizations around the Mediterranean, where it was exported by the Phoenicians, wine was associated with religious rituals. It was a staple of culture in ancient Greece, and was closely linked to the worship of Dionysus, the god of wine.
The Portuguese are the champions of consumption.
So, after many developments, The sector is now in crisis.However, the Portuguese remain world champions in their consumption, with 52 litres of wine per person expected to be drunk in 2023, according to the International Vine and Wine Organisation. The Italians and French complete the podium. In terms of volume, the United States (33.3 million hectoliters for buses) dominates the ranking, ahead of France (24.4 million).
But even in Portugal, consumption has fallen by almost 10% in one year, as is the case everywhere in the world. “A combination of economic, cultural and demographic factors explains this decline.” Reports Journal of T. Most notably, rising costs of living, WHO campaigns and changing consumer habits.
Low profitability and strong competition We finally readThey are now transforming the sector: “Even with the decline in production, there is a surplus of wine in the world, and many producers in different countries are destroying vineyards – taking advantage of the soil to replant new crops – or even selling land. Portugal probably will not escape this trend.”
