With iOS 17, Apple will have to submit to new European regulations, but the company wants to take out all the insurance in the world so it doesn’t go faster than music.
Apple unveiled iOS 17 at WWDC, while also teasing a long-awaited new feature, the ability to sideload apps on the iPhone without going through its App Store. However, it was very popular around iOS 17, and with good reason, stemming from a European commitment.
Apple’s Head of Programs, Craig Federighi, was asked about this by John Gruber as part of a podcast.
Progress without overdoing it
After a few short jokes on the subject, Craig Federighi takes it seriously to answer this question of EU commitment regarding Android and iOS: “ We want to make sure that everything we do is beneficial to our customers and the safety of our customers “.
Apple didn’t mention sideloading the app in #WWDC23except when @employee He bluntly asked Craig Federighi about it during The Talk Show.
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#iOS17 #iOS #apple pic.twitter.com/Nr9qBHlaob– Misk 🇨🇦🇩🇪 (@mysk_co) June 13, 2023
He went on to say that Apple is currently working with the European Union on how the company can comply with the obligation while ensuring this level of security. We understand the Four Irons brand is into this idea and will make sure regulations are respected while opening up their application system as little as possible to competition.
The revenue that the App Store generates every year through commission on app or game payments, through advertising or through subscription commission, is staggering. This is a financial windfall that Apple absolutely wants to preserve.
It is difficult to conclude about the integration of the ability to install apps without going through the App Store in iOS 17. The commitment will come into effect in Europe from March 2024. So Apple could play the watch until the iOS 17 update. In addition, this opening could be limited to devices iPhone that is marketed in Europe. One thing is for sure, Apple shouldn’t be shouting it from the rooftops the day this possibility is presented.
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