Delta tops the brands with the most importance and reputation in the country in 2023, according to data from RepScore, a study by consulting firm OnStrategy that analyzes the emotional importance and reputation of brands among Portuguese. This year, there are 10 more brands with a “Reputation for Excellence” (more than 80 points), compared to last year.
According to the published ranking, Delta scored 83.2 points – 0.6 points lower than last year, when the brand was also at the top of the ranking – and among the five highest-rated brands are Nestlé (82, 6), Lusso (82.4). And Nestom (82.4) and Ola (82.1).
Compal (81.8), Agua das Piedras (81.6), Nivea (81.2), Gillette (80.8), Multibanco (80.8), Terra Nostra (80.7), Google (80.6), Vitalis (80.5), Colgate (80.5), Microsoft ( 80.5), Oliveira da Sera (80.4), Delta Q (80.3), Gallo (80.2), Somol Compal (80.2), Cerelac (80.1), Danone (80.1), Farmacias Portuguesas (80), completes the list of 22 brands. They distinguished themselves with a total score of over 80 points.
The study is based on field work carried out throughout the year with a sample of about 50,000 people and in accordance with ISO20671 (Strategy and Strength Evaluation) and ISO10668 (Financial Evaluation), analyzing attributes related to importance, consideration, trust, liking, purchase intention, preference, recommendation and advocacy.
For the 100-point scale, more than 2,000 brands were audited (related to more than 70 sectors of activity).
