On the first Monday in March, INSEP’s Stéphane Ashboule arrives by motorcycle taxi, after spending a morning with the artistic gymnastics teams, for interviews in Le Coq Sportif’s Parisian showroom. The creator of the Pigalle brand, a basketball fan, was chosen by the French equipment manufacturer of Swiss Airesis to oversee both the creation of the clothing worn by the athletes on the podium, in the village, as well as their competition clothing. The challenge is high for the au coq brand, equipment supplier to Quinze de France, which posted a loss of €6.30m on June 30.
” Today, we want to get closer to performance with the Olympic and Paralympic Games, the internationalization of the project and Stéphane Favorite He has this ability to put creativity, air, above our production expertise. He’s a sports enthusiast who brings people together and he’s super competent. “, explains Marc-Henri Bossier, President of the Brand. Le Coq Sportif will be worn by approximately 600 Olympic and 300 Paralympic athletes in the summer of 2024 and each will receive a personal bag with 30 and 40 items inside including shorts, joggers, polos and T-shirts Hat, windbreaker, leggings, bra…
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The platform wear is made in Romilly-sur-Seine factories in terms of materials and garments.
For performance apparel, Le Coq Sportif advertises 30 to 40% of production in France with the remainder in Europe, mainly Portugal and Spain.
” It’s the body I like before sports, I was born with a dancer’s body, I trained youth for basketball, I played this sport a lot, and I’ve been following Olympic sports ever since Barcelona Olympics in 1992, ”explains the 40-year-old designer, friend of fencer Enzo Lefort, two-time world champion and Olympic team champion. My idea was to reinterpret blue, white and red Stephen Ashpole. reinterpretation prompted to ” Gradually transform the French flag into a group and create new colors in it “.
Besides artwork, the designer has been working for over a year on clothing technology with all the Olympic and Paralympic federations as well as the Paris 2024, International Olympic Committee, French Olympic and Paralympic Committees. Because we don’t improvise equipment for the French break, climber, or even team judo with the wave of a magic wand. With the exception of the athletics, basketball, handball and soccer federations, all other federations are affiliated with Le Coq Sportif to produce competition apparel.
Marc-Henri Bossier does not want to return to the recent conflict between the Football Association FJDA and champion Clarice Agbenio over her clothing but maintains that ” You must provide judo to the French judo team. We got ourselves into shape and want, even though it’s the Japanese who make the judogi, we want to produce the French ones. The process is underway and we are missing very little getting there as with the rest of the equipment He states that his team went to Lyon to look for machines to make carpets that had not been used for years.
” We talked with each consortium, we looked at who the partner was and we’ll also have great stories to tell because some of the partners will stay. Obviously they can’t do business with the IOC but we’ll tell inside the clothes the workshop that made them “, continues the president of Le Coq Sportif. And after the Games?” We can’t keep everyone […] Some sports are difficult to exploit commercially but judo why not, it is still the fourth federation in France and there are many practitioners. “, he believes. For judo and taekwondo, clothing approval will be necessary while for other sports, getting the green light from the international federation is sufficient.
