Hisense welcomes goalkeeping icon Iker Casillas to the UEFA EURO 2024tm BEYOND GLORY campaign

Hisense welcomes goalkeeping icon Iker Casillas to the UEFA EURO 2024tm BEYOND GLORY campaign
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QingdaoChina, May 21, 2024 /PRNewswire/ — Global home appliances group Hisense has paired former Spanish international and legendary Madrid goalkeeper Iker Casillas with another World Cup-winning captain, Manuel Neuer, for the Hisense BEYOND GLORY UEFA EURO 2024tm campaign.

Iker Casillas is known for his amazing saving ability and is considered one of the greatest goalkeepers of all time. Joining Manuel as Hisense's global brand ambassador, he will support the Hisense BEYOND GLORY campaign and its iconic product range, which celebrates the ultimate footballing achievement of winning the European Championship.

“I am delighted to collaborate with Hisense and participate in the BEYOND GLORY campaign, which focuses on the best goalkeepers in the world,” Iker Casillas explained. A goalkeeper's reputation depends on his reliability. I am delighted to be invited by Hisense as a Global Ambassador, and to represent a company that its customers rely on to create innovative technologies that improve their lives.

With Germany, the host country, in full swing during the competition, Hisense, as the official partner of the UEFA Euro 2024tm, joins the Hisense BEYOND GLORY Tour celebrations, showcasing the innovative display technology that provides ideal TV experiences for watching the matches, and its latest smart products. household appliance.

Fans attending the tour, which takes place in five host cities, will have the opportunity to test their goalkeeping skills through a series of shooting tests, while also discovering television and home appliance products from the Hisense brand.

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As a Global Ambassador, Iker will join the football celebration by meeting fans in person in Frankfurt, at the stop of the Hisense BEYOND GLORY Tour, during the tournament.

Hisense's BEYOND GLORY campaign highlights the company's unwavering commitment to cutting-edge technology and unparalleled quality in the pursuit of a better life. This campaign marks the third time in a row that Hisense has sponsored the campaignEurope Football, which represents a tremendous opportunity to continue introducing the Hisense brand to consumers around the world.

About Hisense

Hisense is a leading global brand in home appliances and consumer electronics. Hisense's business covers multimedia products (with a focus on smart TVs), home appliances and smart IT. Hisense remains No. 2 globally in TV deliveries in 2023. Hisense has grown rapidly and now operates in more than 160 countries.

picture –https://mma.prnewswire.com/media/2416856/Casillas.jpg

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