This is not the first time the Swedish furniture giant has interfered in Portuguese politics.
The Swedish company is making waves in Portugal next A new ad campaign parodies a recent political scandal.
New posters have appeared advertising an IKEA shelf bearing the slogan “Good for storing books. Or 75,800 euros“.
The ad indicates A political scandal led to the resignation of the Portuguese Prime Minister on November 7More specifically the money his former chief of staff had hidden in a library.
The money was discovered during searches of the Prime Minister's official residence as part of Operation Influencer in November last year. Prime Minister Antonio Costa was arrested by police and then resigned.
Early elections are scheduled for next month.
IKEA advertising campaign posters can now be seen all over Portugal.
Some of the reactions on social media are coming from People find the ads funny, while others criticize IKEA for making “political” statements in this campaign.
This is not the first time the Swedish brand has participated Political ads To Portugal.
Previous posters mentioned inflation and “geringonça” – a crucial term to describe the coalition government led by Antonio Costa in 2015.
IKEA said in a statement that the company “Part of the daily life of Portuguese for 20 years. [qu’elle aimait] Develop campaigns that reflect their real lives. Their customs, conversations, and discussions, are somewhat lively, and the humor with which they often approach the more serious subjects“.
but, The Swedish giant also denied the existence of “No intention“to contribute”To the partisan debate and the current pre-election context in the country“.
