“It’s a Girl” – Banco BPI Advertisement Sponsor Portugal (Women’s Football)

With the 2023 Women’s World Cup kicking off on July 20 in Australia and New Zealand, Portugal national team partner Banco BPI caused a stir this week with an emotional announcement.

The next Women’s World Cup worries FIFA. both in terms of Spread (Many European countries, including France, still do not have an official broadcast station.) This is on Low ticket sales. But a little easing from Portugal came to put some balm in the hearts of football fans.

The two-minute, 13-second video released this week depicts the evolution of a girl with a passion for football, like her father, from her birth to her first match with the national team. Announcement with a song last Love” by Tom Odell and agency design Dentsu Creative Portugal.

Esta é uma história sobre muitas histórias.
They are so important that they decipher nunca parar de sonhar.
E sobre pessoas que começaram a creditar.

Porque o mundo já está a mudar o mundo.#BancoBPI #FutebolFeminino #USAMenina # Navigadoras pic.twitter.com/pa6FWqiA2T

– Banco BPI (@banco_bpi) May 30, 2023

Text, ” It is a story about many stories. These are the people who decide to never stop dreaming. And about people who are beginning to believe. Because the world is already changing the world. » accompanied Publishing.

This post originated with Banco de bagus international (BPI), pPartner of all Portuguese selections since July 2018.

Portuguese sports media B24 captured # ÉUmaMenina (it’s a girl) and thus this video reached netizens who were viewed more than 1 million times (and more than 440,000 times on account of BPI).

#USAMenina pic.twitter.com/t2lpZNc480

– B24 (@B24PT) May 30, 2023

Commented very positively, this is a great way to highlight the Women’s World Cup 2023.

The wonderful bar in Portugal to celebrate the first participation of the women’s team in the World Cup. 😍

🎥 @employee pic.twitter.com/uQYo0YNdYt

– soccer players (foo_teuses) May 31, 2023

A wonderful Portuguese pub, set against the backdrop of the relationship between father and daughter, for the upcoming Women’s World Cup 👇🏼 https://t.co/M42G3YWxsQ

– Sacha Nokowicz (@SachaNoko) June 1, 2023

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