K72 Commit to it Alliance for Content Procurement and Authenticity (C2PA)Thus, it became the first communications agency in Quebec to join this global organization. By joining C2PA, K72 collaborates with global companies such as BBC, Sony, Google, OpenAI, Tik Tok, Radio Canada and New York Timeswho share a common vision: ensuring the authenticity of digital content and tracing its provenance.
This membership demonstrates K72's commitment to combating misinformation and manipulation of online content. Through its expertise in the field of artificial intelligence, data and content creation, K72 actively contributes to the development of standards and specifications aimed at enhancing trust in digital content. C2PA, supported by technology giants such as AdobeMicrosoft and Intel make it possible to trace the origin and history of multimedia files, thus providing more transparency about the integrity of the content.
“We are honored to join C2PA and collaborate with international partners who share our vision for transparent and reliable digital content,” he said. Pierre Luc pushedSenior Vice President and General Manager of K72. “This membership represents an important milestone for K72 and reinforces our mission of building brands that audiences can trust.”
As a member of C2PA, K72 is committed to adopting and promoting practices consistent with the standards set by the Alliance, incorporating these principles into its projects and with its clients. This initiative positions K72 as a leader in creating authentic and sustainable content, leveraging advanced technical solutions to combat misinformation.
