- Facebook is gaining popularity among videographers
- The platform has the luxury of being ahead of another service from the Meta group: Instagram
- This explains the emergence of short video formats and the implementation of monetization tools for content creators.
Everyone who thought Facebook was dead and buried will be at their expense. The platform continues to attract 2.037 billion active users in April 2023. In France, no less than 26.6 million people connect to it daily, according to figures shared by degimind.
A survey conducted by Influencer Marketing Factory confirmed the service’s popularity among content creators. To see more clearly, the analysts actually surveyed 660 US-based influencers last month.
And the surprise was big, as 17% of respondents seem to consider Facebook as their favorite app, an increase of 3 points compared to 2021. Even more exciting is that the platform is now ahead of Instagram (also in the Meta group) which has 16% when it scored 22% before. two years.
Another figure from this study is something to please Mark Zuckerberg’s social network with. In fact, 17% of influencers believe that Facebook is where they make the most money, up 7 points compared to 2021, while Instagram is down 5 points, to 17%.
Why is Facebook becoming attractive again?
The question remains about scale, how can we explain such a positive development? The integration of Reels, a format for short videos similar to those offered by TikTok and Instagram, seems to be working pretty well.
Likewise, Facebook has rolled out new monetization tools for videographers, and they appreciate this approach. Finally, Facebook remains the platform of choice for attracting a slightly larger audience.
Another rather conservative change has taken place in recent months and it’s changing the way the social network works in an amazing way. If you use Facebook regularly, you must have noticed that the algorithm suggests a lot of content that you have not necessarily subscribed to but which is related to your interests.
This is also done at the expense of the posts of your relatives or the pages you follow. Either way, this subtle tweak brings the platform closer to competitors TikTok and Instagram where the accounts you follow aren’t always well displayed.
