March 29, 2014 at 4:13 pm
The transfer of the exhibition was initiated by the representation of the Moroccan National Tourism Office (ONMT) in Lisbon in cooperation with the Portuguese production company “Shine Iberia” and the Regional Council of Tourism (CRT) of Marrakesh. The filming of this episode in the Yellow City comes after the great success achieved by the “MasterChef Italy” program, which was filmed in Marrakesh in July 2013 and was broadcast last February in prime time on the Italian “Sky Uno” channel, where it achieved a viewership of more than 1.35 million. A team of about fifty people was in Marrakesh to make the ocher city the setting for an episode that will be broadcast on the Portuguese independent television channel TVI, the first private channel in terms of audience and the leader in entertainment programmes. In addition to the technical and administrative staff, the show's three jury members, chefs and fifteen amateur journalists were on a trip to Marrakesh.
Before doing private shopping in Medina for a reduced amount of money, the competitors were introduced to a Moroccan chef who gave them an overview of the national gastronomy and instructions on how to simmer a tagine as instructed. To prepare this traditional Moroccan dish. The tagine was prepared in caravans in Jemaa El Fna Square before being served in a restaurant to the members of the jury – three Portuguese and ten Moroccans – who were invited to enjoy the dishes in an atmosphere livened by traditional music.
In addition to highlighting the destination of Marrakesh through this episode of the popular celebrity programme, the Portuguese production team will also ensure that the city’s tempting destination is highlighted in the “Você na TV” programme. According to local tourism professionals, this process falls within the framework of promoting the Moroccan destination, knowing that promoting the sector necessarily involves displaying various aspects of Moroccan culture. Those responsible for the show were easily convinced of the idea of moving to Marrakesh, given the authenticity, richness, refinement and reputation of Moroccan cuisine.
