Sandbox partners with Playboy to offer social events and sell NFT collectibles based on the massive content library of the popular American magazine in the metaverse.
I’ve already been involved in Web 3.0 for about two years with the NFT group created in collaboration with artist Slimesunday and NFT Rabbitars avatars, play boy It will soon be launched into the metaverse by offering an immersive social MetaMansion experience via sand (a subsidiary of Animoca Brands), a platform based on the Ethereum blockchain that enables land acquisition in virtual worlds called LAND.
“We’re excited to be working with The Sandbox and their amazing design and development team to deliver a premium and personal Playboy social experience in the metaverse.‘” says Rachel Webber, Director of Brand and Strategy at Playboy.We look forward to inviting our fans, and in particular our community of Rabbitars, as well as the owners of LAND in The Sandbox, into this new immersive world dedicated to Playboy.Sebastien Borget, COO and co-founder of Sandbox adds:Playboy is known for its glamor, lifestyle and entertainment content that has transcended generations. In addition, the brand has already entered Web 3.0 with some success. We are excited to bring its extensive archive of content to the metaverse and allow true fans to become virtual neighbors of this iconic brand during a future LAND sale in the third quarter.“
