If we were told a few months ago that the Nespresso coffee brand would launch its own sneakers, in collaboration with the Zèta brand, we would have thought April Fools’ Day. However ! The brand is committed to an environmental initiative with Zèta to create sustainable sneakers under the recycling label. On the show: A pair of sneakers in a capsule collection that’s as elegant as they are ethical and transparent. adore.
Nespresso and Zeta, committed collaboration!
The group is inspired by a shared vision in favor of the circular economy re / land Gives new life to leftover coffee from Nespresso’s recycling programme. Always very committed to the environment, the company chooses an original and elegant way to reuse its waste. Ground coffee was found for the occasion turned into leather. A FASHION REVOLUTION: Behind every trainer in the RE:GROUND range, there are 12 espresso cups that made it possible to craft this vegan leather built into the sole of the shoe. The rest is made up of 80% recycled materials to avoid the use of petroleum-derived pollutants, or to take advantage of already limited natural resources.
This innovation was made possible thanks to a meeting Laura Babin, founder of Zeta and Guillaume Le Cunff, CEO of Nespresso. ” My vision for Zèta was to create stylish sneakers for ethically conscious consumers, Laure Papin said. For this capsule collection, our textile designers, based in Portugal, have worked for over eight months to develop an innovative leather change made from recycled coffee. RE: GROUND is the perfect illustration of the sustainable commitments that bind us to Nespresso – a sleek, modern shoe that celebrates coffee and the circular economy“.
Beautiful values, a strong message, and a stylish design: what more could you ask for?
Read also:
Chiara Ferragni x Nespresso: How the star influencer made us drink coffee even in the summer! (an interview)
NB CT302: These new sneakers from New Balance are already in our cart (and soon in your cart)
