Many automakers have seen their car sales resume at some pace in 2023 after another difficult two years marked by supply issues. Some have broken sales records. This was the case with Mitsubishi.
Porsche Canada He also set a noteworthy record. The German brand, known for marketing sports cars and SUVs, announced that it sold 10,644 vehicles in Canada in 2023. This is the first time that the manufacturer has obtained sales statistics exceeding 10,000 vehicles in Canada.
In fact, this represents an increase of 1,449 vehicles compared to 2002, when the manufacturer sold 9,195 vehicles in the country.
“In addition to its record sales in Canada, the brand also achieved other milestones during the year and celebrated its 75th anniversaryH John Capella, President and CEO of Porsche Motors Canada Limited, said the company is celebrating the anniversary as well as the 60th anniversary of its iconic 911 sports car. We are ready for another exciting year in 2024 marked by the arrival of several new vehicles and the opening of the Porsche Experience Center in Toronto. »
SUVs are at the top of sales
At the top of sales is the Porsche Macan, the brand's smallest and most expensive SUV. Porsche sold 3,907 vehicles domestically. The Porsche Cayenne ranks second in terms of sales, with 2,940 cars sold. The 911 range is closely followed by 2,033 units, which is still excellent for a car. Surprisingly, the 718 Boxster remained at the bottom of the list with 280 units sold, which is less than the 718 Cayman which sold 317 units.
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Porsche has been criticized for many years for introducing SUVs into its lineup. It was an excellent decision considering that all prestigious car manufacturers followed suit. This decision allowed Porsche to increase its sales tenfold, but also significantly improve its profitability. This allows it to continue developing other exclusive cars.
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