It is the “meeting place” for all runners. From running enthusiasts, jogging aficionados to proven marathon runners, the Parisian running show Run Experience welcomes nearly 150 exhibitors from the world of running. Free admission to the public from Thursday, March 30 to Saturday, April 1.
Held in the Porte de Versailles exhibition center (15th arrondissement), this Parisian event covers an area of 26,500 square metres, every year before the Paris Marathon. The 46th edition will take place on Sunday, April 2nd. To take part in this 42.195km race between the Champs-Elysées and the Bois de Vincennes, athletes must first pick up their Run Experience leotard.
new apron
Sneakers, accessories, equipment, meetings with personalities from the world of sport, advice from professionals … If the favorite show of runners has existed since the beginning of 2010, for the next edition it reinvents itself by focusing on the visitor experience. In the program: a new atmosphere, more fun, rich in quizzes and entertainment.
The organizer of the Run Experience show, the ASO (Amaury Sport Organization) – which oversees several French sporting events such as the Tour de France or the Dakar, the world’s largest rally raid, has this year imagined a circuit. Unprecedented.
Dubbed the “Running Circuit”, the 300-meter running track, divided into different practices such as urban running and trail running, will allow visitors to test the products of the brands on show on site. There will also be an area dedicated to yoga and relaxation for visitors.
Novelties, innovations in materials and the latest trends will be honored by 150 exhibiting brands (whose list has yet to be revealed) such as Japanese sports equipment manufacturer Asics, a partner in the event. A godsend for brands in this segment, which during these three days can make themselves better known by contacting potential consumers and seasoned runners.
In addition to life-size product tests, the three days of the Run Experience will feature conferences, film screenings and meetings with sports personalities.
Run the experience hall
Location: Parc des expositions, Porte de Versailles (15th arrondissement of Paris)
Dates: Thursday, March 30th to Saturday, April 1st
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