Made by a Portuguese company, it will be deployed in the part of the Brauhauban street between the Place de Verdun and the town hall “within three weeks”.
Aerial decoration over rue de Brauhauban, just outside the Christmas period: that was enough to pique our curiosity. The idea comes from Tarbes Shopping, the city center merchants association, which wants to create a cartoon on one of the main shopping streets in the heart of Tarbes, in the style of Pink October umbrellas. “We looked for an idea of animation, both attractive and sustainable because we believe in the development of the city center,” explains its dynamic boss Natalie Ferreira, director of Moi Mocho, a furniture and decoration brand. We looked at what has been done in other cities, both large and medium-sized. Our goal is to generate flow and have colorful animations, in front of which passers-by can take pictures of themselves and then broadcast them on social networks, in short to present the original walking experience.
Reusable animation
Owing to its pedestrian vocation, Brauhauban lends itself perfectly to the kind of experience that is to enjoy this sky of color on foot.” This “colorful sky” or “this rain of colours,” the literal translation of the word “coloured rain” in English, is imposing itself. , because “these cartoons have had good returns of satisfaction, in other cities.” Produced by a Portuguese company, they will be published in the part of the Brauhauban avenue between Place de Verdun and City Hall “within three weeks.” Respect for the environment and recycling also influenced the choice, Since the installation is also removable and reusable in the long term. “Our idea is to keep it all summer and why not move it to other streets, later ”confirms Natalie Ferreira. An opening with local residents and shopkeepers is planned for June. This installation would not have been possible without the provision by Mayor Gérard Tremig of municipal services for the installation, and with the financial participation of Tellement Tarbes the association that “presides” the five associations of merchants in Tarbes is determined by Natalie Ferreira.
