According to the annual survey of EY Parthenon Company Posted on April 4, 2023 Action has become the French’s favorite brand this year. Last June, l’Obs devoted a report to discount stores of Dutch origin that did not exist ten years ago (article published on June 19, 2022).
Jessica and Patrice don’t yet know if they qualify for the aid that will be paid to some French at the start of the school year, but on the Friday of the Boarding Bridge, they decide to have fun. The pay has just dropped, it’s a good day to run some errands with the eldest who is 9 years old. After coffee, the family hopped into the Ford Kuga and left their village, La Fouillade. Direction Villefranche-de-Rouergue (12,000 inhabitants) and its shops, 20 kilometers away.
The stop they are most looking forward to is visiting Action, a discount store that replaced the abandoned Mr. Bricolage in 2018. In the parking lot, Jessica, an elegant thirty-year-old in a sailor jacket, is having fun. “When you go to town, it’s essential to see what’s new.”This caregiver says. Her husband, Patrice, an employee of the county council, continued:
“We take useful things … and useless things. It’s not expensive, it’s fine for us not so rich people, even if we hit the cash register it could be 50€! »
Their daughter came forward: her parents gave her 5 euros for drawing supplies. He’ll get around on the DIY side
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