In order to combat phishing attempts, Google is testing the inclusion of small blue check marks next to some of its search results. A good way to know if a site is trustworthy or suspicious.
The account certificate has become a staple on the web. Whether to blame the spread of identity theft and fake news!
Google was also quick to adopt this certification system in some of its services, such as Gmail and the Play Store. It seems that the Internet giant decided to listen to its testimonies in the search results. Indeed, as you noticed EdgeThe web giant has begun including a small blue check mark next to certain results to prove its reliability, and that the site belongs to the company and is not a mysterious phishing page. Currently, only a very limited number of Internet users have the right to do so.
Blue Google Checkmark: Discover trusted sites at a glance
By hovering over the small icon, very clear text is displayed. “Google signals indicate that this company is who it says it is.”the pop-up says. It is enough to prevent Internet users from giving their credit card numbers or personal information to a fraudulent site. Checkmarks were spotted next to links to the official websites of Microsoft, Meta, Epic Games, Apple, Amazon, and HP.
“We regularly experiment with features that help shoppers identify trustworthy businesses online, and we're currently running a small experiment that shows checkmarks next to certain businesses on Google.”Google public affairs spokesperson Molly Shaheen told The Verge.
This new feature appears to be an extension of Gmail's BIM (Brand Indicators for Message Identification) software, which has been available since 2021 and lets you display checkmarks in web and mobile messaging apps alongside trusted senders (see our article). Google has yet to officially announce the rollout of verification badges, or whether more users can expect to take advantage of the feature.
