At first there was the land and two brothers, Serge and Axel van den Bosset, took over the management of the family’s plant pot business; Products reserved for professionals and then made available to the general public. Since 1987, Cerax has expanded its proposals, in the world of interior and exterior decoration, to build an existing catalog of 4,000 references, all materials combined. Manufacturing takes place in workshops in Antwerp, Portugal and Vietnam. With the help of Marie Michaelsen, wife of Axel, the official home designer and maker of the iconic vase cactusCerax has breathed new life into the world of cutlery. In 2009, the first collection of Roos van de Velde confirmed the desire to collaborate with artisans. Then create the font pure, Signed by Pascal Nessens, represents another step. Serax also edited the first décor creations for fashion designer Ann Demeulemeester. We have taken the cooperation with Anne Demulmeester to the next level as a brand, Axel van den Bosch says:. This creator, very visionary and passionate, pays incredibly strong attention to product finish, presentation and graphic design. The public image is very important to her. She aspires to perfection.
Among other important collaborations at home, we will also refer to the small pot space By three-star chef Sergio Hermann, in collaboration with Italian designer Paola Navon (Her cutlery line fish and fish A light and fun combo for an aperitif or dinner. Drawing herring has become a world bestseller. Its pitcher has been #1 in our sales for years.) or even the original Portuguese porcelain residing in Brussels, Bella Silva…
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Working with designers, both known and unknown, is a core personality trait of Ceraxexplains Axel van den Bosch. We love variety, which is why we don’t limit ourselves to a particular style. We are open to all proposals and to all kinds of creative people: designer, architect, fashion designer, chef … What really interests us? That artists bring their world and that they push us to always move forward with design techniques. A designer, recognized or a novice, must first entice us with his story that bears witness to the passion for artistic creativity and craftsmanship as it does for Bella Silva. We do not work according to trends but prefer to study the proposals of designers who approach us. Their projects must conform to DNA Serax (honest products made of durable materials, such as steel, iron, wood, copper, glass, ceramics, porcelain…) but also express their own identity. We are very interested in the feasibility of projects.
We can help the designer develop international fame for his collectioncontinues co-founder of the house. For many designers, Serax has become a dream platform to open up more and more creatively. Designers don’t have to deal with marketing, sales, or logistics. This way they can focus fully on the creative side of their work, without limiting their thinking.
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